Unlocking "Aha"

Learn how to get your customers, investors, or employees to "aha!" using brain science. Bestselling author and TEDx speaker, Lisa Cron leads this groundbreaking 8-week course. 

Join the 2022 waitlist

Here's the Secret: Facts Don't Change People's Minds. Stories and Emotions Do. 

Dive into the neuroscience of why our brains are hardwired for story, and learn why all the best leaders, activists, marketers, and founders use emotion to make facts matter.

A New Type of Online Learning

  • 8 weeks of online, asynchronous instruction
  • Live office hours to connect directly with Lisa Cron
  • Active learning, not passive watching. Polls, interactive worksheets, guides, and reflections.
  • Support, accountability, and feedback to drive your success
  • Tactics, workshops, and marketing case studies to help you improve your emotion-driven leadership. 


$150 / month

For 10 months

  • 2-3 hours per week
  • Fully remote
  • Open to anyone 
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Why you should take this course 

You have big ideas, want to start (or have started) a company, you're a leader, or an activist. Unlocking Aha is the ultimate guide to using brain science to getting your customer, investors, employees, or anyone to feel as strongly about your story as you do.

Not sure this is for you? Let's talk! [email protected]

Meet Lisa Cron

Renowned story coach to authors and filmmakers. Lisa is a best-selling author of Wired for Story, on the neuroscience of story, Story Genius, and Story or Die

Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency.

Since 2006, she's been an instructor in the UCLA Extension Writers' Program and she's on the faculty of the School of Visual Arts MFA program in the visual narrative in New York City.

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A Comprehensive Curriculum 

Each week you'll learn tactics, case studies, and practice highly-effective leadership skills. 

Week 1

The surprising science of why facts not only don’t persuade us, but tend to anger us.

Week 2: 

Debunking myths about emotions – and why emotion is what drives every decision

Week 3:

How to step out of your own subjective worldview, and into that of your target audience.

Week 4: 

How to identify the right ask, and why it might not be what you think it is now.

Week 5:

How to craft your story based on your target audience's subjective logic.

Week 6:

How to bring the facts to life so your audience feels them in their actual life.

Week 7:

How to build tension so when they hear your call to action it's as if they thought of it themselves.

Week 8:

Workshop – practicing, listening, learning, and perfecting the lessons learned. 

Let me know next time!

After this course, you'll be more confident and effective at inspiring and persuading people.

What people are saying

ChairmanMe courses create a space for people to unite around learning personal and professional skills rooted in the knowledge that the future will be shaped by equality, diversity, and inclusion. 

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.

Seth Godin, bestselling author

"The unexpected gift of the course was the instant community."

4x course alumn

"I was going to buy a really fancy purse but this course is a far better use of money. Chairman Mom is life-changing and so transformative."

Sian B

"Amazing and worth 10x more than the cost! It totally kicked my ass and gave me an actionable, strategic structure to marketing and launch." 

Michele P

"When I needed to convince my libertarian neighbors to stop feeding bears, I turned to Lisa Cron" 

Tricia S

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